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[Photo: Yonhap News]
He has done it again.
A Korean-American who put up a giant billboard that held a sign in support of Korea’s sovereignty over Dokdo Island along one of the highways in Los Angeles two months ago has come up with a new advertisement for his homeland. This time the advertisement concerns the East Sea, the seaway that divides Korea and Japan.
“I put up an outdoor sign that promotes the name ’East Sea’ on Highway No. 60 in Los Angeles, on Jul. 5,” said Alex Cho, who runs the Diamond Family Spa east of the city. “I meant to continue the Dokdo ad but failed to extend the contract so I had to take it down in late May. But I had people lining up to make donations after seeing my Dokdo ad, so after much thought I turned to promoting the East Sea this time.”
The billboard shows the map of the strip of water between Korea and Japan and it is labeled in bold red letters “It is called the EAST SEA.” The partial features of Korea, China and Japan were also marked to show the exact region that the East Sea lies in.In his previous advertisement for Dokdo, Cho received rave reviews from Koreans. In April he even received a letter of complaint from the Japanese consulate based in Los Angeles, demanding he take down the billboard, claiming Dokdo was actually the Japanese island “Takeshima,” much to the ire of Korean-Americans.
“I hope my billboard gives something to think about for second- and third-generation Koreans regarding the East Sea and our history,” said Cho.
The East Sea (among Asian nations) or Sea of Joseon (the old name of Korea) was the common names for this particular seaway until the ascent of Japan in the 19th century. The changing dynamics in the region helped Japan to promote its position to the outside world, leaving the body of water to be more commonly referred to nowadays as the “Sea of Japan.”
By Kim Hee-sung
Korea.net Staff Writer
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